Are you guilty?
I hate spam. It’s salty, smelly, stinky, and oddly shaped. However, if you have a Facebook account, I can pretty much guarantee you’ve seen it. If you’re a woman between the ages of 25-55 chances are you’ve met several people who currently are guilty. Do you have friends who are stay-at-home-moms or friends who want something more besides their job you’ve definitely received some. Maybe shock and horror, you’ve even done it yourself. What is it that I’m talking about? I’m talking about the dreaded Spamster Hamster. You’ve sent spam to your friends and family advertising your business. Not emailing them once, but messaging them and texting them and begging them to help you make your goal this month. Guess what there’s no value in that for them. So eventually they’ll start avoiding you. Well, I’m here to tell you, scratch that, to beg you please stop marketing spam.
What is a Spamster Hamster
See this little hamster on the left? Cute right! But getting spammed by a Spamster Hamster isn’t. Why do I call it the Spamster Hamster? Because every month so many people are spinning the same wheel and aren’t getting anywhere. In fact, you’re robbing your future business to try to make some goal now. Unfortunately, it’s all many business owners and many direct sales companies teach. The “I challenge you to get 20 No’s! Challenge”, the Blue Light (or is it green light) challenge to contact everyone who is online on your personal Facebook, the Predator Challenge-so and so’s company went down we must now gain all the blood from this corpse! I could go on and on. It’s not just people in direct sales. Recently, I signed up for a mailing list for a graphic artist. By day’s end, I had three separate offers from this person. Needless to say, I unsubscribed. I really wanted to say to him, “Dude, I have no idea who you are and even if I did my own mother doesn’t send me that much mail.
How do you become a Spamster Hamster?
Then, of course, there’s the dreaded PM. The private message sent by a girl who sat next to you in third-period math class your sophomore year who had the grunge look of never washing your hair and tying a flannel around your waist down pat! The PM goes something along the lines of, “Hey Girl, I miss you so much. Let’s be friends. Oh let me tell you about this incredible thing I’m selling that is changing my life and making me so much money. #becauseof #hustlinhard” Only to find spam messages stinking up your inbox sent by My So-Called friends from high-school selling the same thing. (Did you catch the second 90’s reference there? I pulled in My So-Called Life. What can I say the 90’s are HOT right now!)
Don’t Get it Twisted!
Now before all my crafty women, kid candy sellers, small-business owners, and direct sales peeps get their knickers in a twist I am not targeting you personally but I am talking to your industries. I love handmade goods and many direct sales companies. For many women, they are social outlets, ways to get out of the house, sanity-savers, and a little change in your pocket to help pay the bills or give you some mad money. Other women work their butts off and make a living via direct sales. That being said there are some really lousy companies out there and some good companies that teach the Spamster Hamster method. It makes me want to grab a mic, climb up on a soapbox, and yell “For the love of all that is holy please stop teaching people to spam,” but that may just be my inner Drama Queen showing.
Save your self the trouble.
I will tell you that once you stop marketing spam your relationships with your family and friends will get better. They won’t be feeling pressured to buy stuff from you and you won’t feel pressured to sell to them all the time. It’s better to focus on other marketing efforts such as social media, vendor events, etc. If you’d like some help with avoiding this trap please feel free to contact me and I’ll send you to some people who know their stuff because I care about you and I really, really, really want to help other people avoid being spammed. Whatever you do, remember, only you can stop marketing spam from spreading. It won’t cure the world of evils but it will certainly help reduce the amount of spam in everyone’s mailbox.