The KLT Method
Girl, let’s chat. If you’re like any other business out there you have a product or service that you’ve worked hard to create. You also have a business that you want to build. In order to make money though, you need people who want to buy what you’re selling. This is where social media, marketing, and networking come into play. All the options can start making your head spin and how do you even get people to move from meeting your brand to making purchases from you? What if people don’t like what you’re selling and who are the right people to buy what you’re selling? We’ve all heard about the influencer with millions of followers on Instagram who couldn’t sell enough clothes to get her clothing line made. This has left many asking, has the influencer bubble burst? Let’s get real, the picture-perfect filtered influencer bubble may be bursting but there will always influencers of one kind or another. So, what’s a brand or person to do? This is where the KLT Method comes into play. KLT stands for Know, Like, and Trust and it is how you can build a relationship with a person or brand. In fact, its like the online version of dating.
The Blind Date – Know
Getting people to Know, Like, and Trust you on a digital platform is like starting a new romance. It starts off as a blind date. You’ve never met, you don’t know if you’re going to like each other and you’re super nervous. You flirt by posting a funny meme, curating some relevant content, talking about an issue in a post, and finally posting some content relevant to your product or service. The romance has begun and you have their attention! Congrats on achieving the hardest part of the Know, Like, and Trust Method. If you want to know more about how to do this specifically, I highly recommend Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook. I’m not an affiliate. I make no money from recommending this to you. I just got that much from reading it.
Going Steady – Like
To get liked it’s time for a series of dates. So put on your best outfit, pick out the right shoes, dash on some color and get to it! Instead of going to the street fair, out to dinner, or to see a movie you spend time talking to your followers, entertaining your followers, and being authentic and vulnerable with your followers.. er your date. I can’t even tell you how hard this can be. Being vulnerable with people means stripping away the social veneer we carry in our everyday lives and being open. Whether it’s opening yourself up to a romantic relationship or a relationship with a brand, product, or service you risk rejection. You may get criticism. If you’re big enough I can guarantee you will get criticism. But as my grandmama says, “You have to risk it to get the biscuit.” Meaning you have to take risks if you want to achieve your goal, which in this case is achieving the Like of Know, Like, and Trust.
It’s Facebook Official! – Trust
Finally, you need to create the trust part of the Know, Like, and Trust in your relationship. It’s the part in the relationship where you’re serious boyfriend and girlfriend material. You hold hands all the time. You text each other every day. He cooks dinner for you. You go support his team. With your community, this is about being consistent and establishing yourself as an expert in your field. Now, girl, there is some argument about how much milk… er… I mean the content you should give away for free. I tend to go with the idea that you have to give away content with value to start with and then you have to keep giving it away. Why? Because you have to keep building your relationship! Does that mean you give away your product or service for free? Absolutely not. It means that you give your community value for dating you. If you offer a service you continue to provide lessons on how to do that service and then you will have people willing to pay for avoiding doing that service themselves. If you have a product it means you show how this product can make their lives better. Above all be consistent When you are consistent about posting, authentic about who you are, and vulnerable, people will start to share their lives with you. This bond of trust is what allows you to make recommendations to people and helps you act as their guru on their journey towards the purchase.
Now that you know about the Know, Like, and Trust Method, girl, it’s time for you to start using it your in small business. I have seen this work in companies of every size. Consider the relationship Wendy’s has with their community. People literally ask to be roasted by them. Look at the connection Taylor Swift has with her fans the Swifties. They believe she is an authority on surviving bad breakups, being the odd one left out, and being ignored. They know she is just like them and are very invested in her relationships and what she says. The fact Taylor shows up at her fan’s house and giving out tickets and gifts so they can experience events with her just means that she is all the more down-to-earth and just like them. So when Taylor asks the Swifties to do something, they do it. Beyonce has her Beyhive. Anthropologie has Julia Roberts. For a while, the Prius had Leonardo DiCaprio and Cameron Diaz. Another brand using the KLT Method is Apple, but that’s a whole other blog post girl.
These people are all using the KLT Method in their communities because it works! So get to it girl. Build up the Like, Know, and Trust factor so you can create a community that’s all yours.
Learn what not to do to build your community. Want help using the KLT Method to gain followers? Not sure why you need social media as an entrepreneur? Want to know more about our one-time services or our social media management packages? Email us at HeatherC@SisterChicksSocialMedia.com or use this link to let us know you’d like to schedule a FREE discovery call with us today!